Interesting take from a Globalist.
Yeah, the higher redemption rates sting. No way around that. But the argument is that with higher point pricing, maybe award space won’t disappear in 30 seconds anymore because fewer people will jump on it.
Hyatt probably will keep nudging the value down over time though. More people figured out the sweet spots, demand shot up, and there’s only so many Park Hyatt and Alila rooms to go around. Raising the “price” in points is the easiest fix for them.
Still, compared to Marriott and Hilton, a lot of people feel Hyatt points stretch further today.
Feels like we’re in the late stage of the golden era. Glad I burned points at some of the high cpp spots when they were still a steal.
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