I’ve recently noticed that many shops and restaurants in Turkey (including Istanbul and Antalya) are displaying prices in Euros rather than Turkish Lira, which feels very different from past visits when Lira was the standard currency.
This seems particularly common in tourist-heavy areas and airports, where items are often priced at relatively high Euro equivalents (for example, expensive bottled water or meals). Given that Turkey is not part of the Eurozone, I’m trying to understand the reason behind this shift.
Has something changed economically or operationally that led businesses to prefer pricing in Euros? Is this mainly driven by tourism, inflation, currency volatility, or a combination of factors?
Also, is this practice now widespread across tourist areas, and do locals still primarily use Lira for everyday transactions outside of these zones?
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