Why does United charge more when booking 2 seats together?

Tried booking two Polaris seats ORD–HNL yesterday and noticed it was over $1,000 cheaper to book them separately instead of on the same reservation. Same flights, same seats.


Called the Premier line thinking it was a glitch, agent confirmed it’s “a thing” and even suggested booking separately. Filed a complaint with screenshots, but the response was just the usual “fares are dynamic” copy-paste.


Not asking for sympathy, just annoyed. I’d rather have both tickets under one PNR for changes or disruptions, but this kind of pricing game feels shady. Anyone else run into this?

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