Thai Airways will eliminate First Class within two to three years as part of a major strategy to improve its premium travel experience and regain market share. The airline will discontinue First Class on all routes and instead upgrade its Business Class offering to a more luxurious level.
CEO Chai Eamsiri told Prachachat that the airline plans to improve the flying experience in all cabin classes by investing in aircraft modernization to increase efficiency and global competitiveness. The strategy focuses on strengthening Thai Airways’ position at Suvarnabhumi Airport, its home base, with the goal of steadily increasing market share.
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