Southwest Airlines has entered a distribution partnership with Priceline (as well as Booking.com and Agoda under Booking Holdings), enabling travelers to book Southwest flights directly on these platforms starting August 6, 2025. This collaboration grants access to Southwest's full fare inventory—including over 4,000 daily flights to more than 100 destinations across the U.S., Mexico, Central America, and the Caribbean—while allowing customers to earn both Rapid Rewards points and Priceline VIP status. The move enhances transparency and ease for fare comparison, expands market reach for Southwest, and aligns with Priceline’s goal of delivering more value and choice to travelers.
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