
Skiathos is ramping up its tourism game partnering with key airlines and operators to extend its season well beyond summer. Airlines like easyJet, Ryanair, Edelweiss, and Jet2 now offer direct service, and marketing efforts in Sweden and Zurich are boosting visibility. This isn’t just expansion it’s a full-on shift toward sustainable, year-round growth. As someone watching travel trends, how effective do you think destination marketing & extended flight schedules are in reshaping off-season demand?