San Francisco hotel recovery is looking shakier than I thought. Occupancy’s creeping up, rates are rising a bit, but with pre-pandemic numbers still out of reach, everything now seems to hinge on the potential sale of the city’s biggest hotel properties. If that Hilton/Parc 55 deal doesn’t close, foreclosure’s on the table, and that’s not a great signal for investors or conventionally thinking long-term.
Also interesting to see new high-end openings like Treehouse Sunnyvale targeting tech folks, even as SF’s market feels fragile. Anyone else think it’s going to take more than FIFA and a Super Bowl to really fix this?
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