These Saudi tourism numbers are wild. A 102% jump in arrivals over 2019, top global growth in tourism revenue, and they’re now #3 in the world for arrivals? That's not just Vision 2030 hype that’s real movement. Add in NEOM, the Red Sea Project, relaxed visa rules, and Riyadh Air launching global routes, and the place is transforming faster than anyone expected.
What I’m wondering now is who’s actually been? Is it polished and guest-ready, or still finding its rhythm?
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