Reserved space with gifts inside Delta lounge, who is this for?

Saw this today at the SFO Delta Sky Club and was genuinely curious. There was a reserved section set up with roses, Voss water, and little treats, but it was still clearly inside the regular lounge, not a private room.


Anyone know what this is usually for? Super high value corporate client? Celebrity? Some kind of paid add on or concierge service?


Mostly just curious what level of flyer gets this kind of setup and whether it’s something you can actually buy or if it’s invite only.


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