Korean Air has launched a new branding after its \$1.3 billion acquisition of Asiana Airlines. The updated design features a cleaner look with just “Korean” on the fuselage and a refreshed Taegeuk symbol. Asiana will continue to operate under its name until 2027 before a full merger takes place. Korean Air plans to repaint more than 30 aircraft this year as part of the transition. What do you think—modern and sleek, or just another airline rebrand?
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