Korean Air has launched a “Brand New KE” pop‑up store at Seoul’s COEX Mall through July 13 to unveil its revamped corporate identity. The interactive event features branded photo‑ops in replica Prestige Class seats, pop‑style souvenirs like fans and boarding‑pass pamphlets, and more than 5,000 visitors attended over the weekend. This initiative marks the airline’s first domestic activation since updating its logo and livery in March, and it plans to extend the pop‑up concept to key overseas markets such as Frankfurt and Japan to boost global brand awareness.
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