Is BA getting more aggressive with POUG offers lately?

Booked an LHR to NYC return a few days ago and checked the app to see if any paid upgrade (POUG) offers were showing. Honestly surprised, this is probably the cheapest upgrade pricing I’ve seen on this route, and I fly it 4 to 5 times a year.


This one’s for May, outbound just before the bank holiday weekend, so I wasn’t expecting anything generous. Curious if others are seeing the same thing lately or if this is just a one off.


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