A recent article explores the analysis and business considerations that ultimately convinced Southwest Airlines to move away from its long-standing open seating model.
For decades, open seating was one of Southwest's most recognizable features, but changing customer preferences, revenue opportunities, and competitive pressures appear to have played a significant role in the airline's decision to adopt assigned seating. The article breaks down the data and reasoning behind this major shift and examines what it could mean for passengers going forward.
What are your thoughts on Southwest ending open seating? Do you think assigned seating is an improvement, or was the airline better off keeping its traditional boarding system?
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