How does Marriott decide which airport code a hotel gets?

I noticed that Marriott property codes usually follow a pattern: first three letters are an airport code, then two letters for the brand. Like INDJW for the JW Marriott Indianapolis.


But I came across a suburban Boston area property tagged with MHT (Manchester, NH) instead of BOS, even though Logan is closer.


Does anyone know how Marriott decides which airport a hotel gets associated with? Is it distance, market coverage, internal regions, or something else entirely?


No practical purpose here, just genuinely curious.

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