Bonvoy Platinum here and I’ve noticed a ton of Marriott properties showing way lower rates on Priceline like 30%+ cheaper. On top of that, I get Rakuten/C1 offers that stack another 20% off the already lower OTA price.
Most of the time I still book direct because of points, nights, and benefits, but when the gap is huge… yeah, I’ll go third-party.
What I’m trying to understand is the financial side for the hotel itself. If Bonvoy shows 150 a night and Priceline is 100, does the property make more money if they match the OTA rate for me? Or do they basically get the same (or better) cut by letting me book through the third-party?
Like, is there any reason a hotel would want to match that price directly with me instead of just taking the Priceline booking?
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