Costa Rica diving into urban art to attract tourists? I did not have that on my 2025 bingo card, but here we are. Their debut at Montreal’s Mural Festival, complete with a full wall of toucans and tropical color, actually sounds brilliant. Art like that sticks with people. It’s more memorable than a glossy travel ad and speaks straight to the vibe of Pura Vida.
They’re clearly not just painting walls for Instagram likes. They’ve got Air Canada deals, QR codes for virtual tours, and even tropical ice cream tastings on the street. Honestly, it makes traditional tourism booths feel outdated. Curious if other smaller destinations will try something similar.
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