Colorado’s once-booming tourism economy is starting to plateau. According to a new report, traveler spending rose just 0.3% in 2024 far below the national average of 4.2%. While day trips are up, hotel stays and short-term rentals like Airbnbs are seeing dips, especially in early 2025. It’s clear competition from other states is heating up. I’ve always loved Colorado for its outdoor adventures, but it feels like the state needs fresh energy or incentives to stay top-of-mind for travelers.
Anyone else feeling the same shift in travel habits?
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