I'm based in Los Angeles
mostly travel for work
Lately I've been thinking about
planning a trip to explore new cities in Asia
with good coffee and fast Wi-Fi.
One travel hill I'll die on:
How Long Should Your Blog Post Be? A Writer’s Guide
by Joe Bunting | 103 comments
I was at a meetup with a group of bloggers recently when someone turned to me and asked, “What do you think is the ideal blog post length? How long should my blog posts be?”
laptop with blog post and title
It's an important question, because when it comes to our writing, like all of us you probably want more.
More readers
More comments
More backlinks for SEO
And of course, more traffic (search traffic, social media traffic, organic traffic)
For writers who are trying to build their audience online, it’s essential to learn how to write great blog posts.
However, even if you’ve been blogging for a long time, it’s difficult to figure out what your audience really wants, especially in terms of the perfect blog post length.
If content is king, then what is the perfect length that will help us get more people to read (and share!) our blog content?
My Story: How I Discovered the Ideal Word Count for Blog Posts
If we haven't met, hi! My name is Joe Bunting. I'm a WSJ Best-selling ghostwriter and author of the memoir Crowdsourcing Paris, and I've been writing blog posts for a long time.
Here are a few things you might not know about me:
Blogging transformed my writing career, helping me go from someone who wanted to be a writer and studied writing in college to a professional author read by millions of readers.
I got my start on a Blogspot blog in 2008 (does anyone remember that blogging platform?)
My first paid writing job was writing online music reviews and news pieces for a local magazine
I was a travel writer for a year as I visited 15 countries
I started The Write Practice in 2011 and it eventually helped me become a full-time blogger/teacher for the most amazing writing community in the world!
In that time, I've written many different content types with many different average word counts, and so I can definitively say this: post length matters.
Why does it matter though? And how do you find the perfect length for your posts? In this guide, I'll share all my best content length tips that I've learned writing and teaching writing online over 10+ years.
But first, let's dispel a common myth.
Myth: “When it comes to blog posts, shorter posts are better.”
Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long.
They explain that online readers have short attention spans and don’t want to read long articles.
The only way you can get more blog readers, they say, is to write posts that are short and sweet.
Don’t listen to them.
Honestly, early in my writing career, I subscribed to this myth.
However, as I’ve learned more about what makes people read your blog posts, I realized that more often than not the opposite is true: the longer, the better. In fact, some of my best-read blog posts have been over 2,000 words long.
3 Perfect Lengths for Blog Posts
So then what’s the perfect length?
The quick answer: it depends.
As I’ve experimented with different lengths, from 100 word mini-posts to 2,000+ word encyclopedia entries, I've found that each has different advantages depending on what you want to get out of your blog.
Don’t believe me? Here’s the data.
With that in mind, let me ask you three questions about what you’re trying to accomplish with your blog.
Do you want more comments on your blog?
If you want content that spurs online conversation, shorter is usually better, especially if your post is focused on asking your readers’ questions and generating discussion.
Content length tip: Want more comments on your blog? Try writing short-form, discussion-based content no longer than 275 words long.
Keep in mind, short posts rarely get shared widely on social media sites like Twitter and Facebook. They also have a tough time ranking on search engines and are bad for SEO. If you’re trying to build an audience, I wouldn’t recommend focusing solely on short posts.
However, if you’re trying to create more engagement with your readers, try posting something short.
Here are a few examples of short-form content generating a lot of conversation:
What Are You Struggling With In Your Writing?
You Must Remember Every Scar
Which Famous Classic Writer Are You?
Do you want more social media shares?
When I first started my blog The Write Practice, I was ecstatic if my posts got more than ten social shares. Now, I’m disappointed if our posts don’t get more than 100 social media shares.
I’ve found that how many shares you get on social media is influenced by several things, including your topic, the post's quality, and, of course, the size of your existing audience. What effect does length have on social shares?
Content length tip: Want more shares on social media? Aim for medium length blog posts between 600 to 1500 words. (Share that on Twitter?)
This is the length I usually shoot for. Medium-form is also fairly good for content for SEO and for generating discussion.
Of course, you still have to write high quality content with a great headline and a compelling premise that solves your readers’ problem.
Here are some types of content that are a good fit for this length:
How-to Blog Posts
List Blog Posts
Interview and Profile Blog Posts
In-Depth Guides and Lessons
Personal Narrative Posts
For more on how to write this type of helpful content, check out my guide on the three most effective blog post templates.
Here are a few examples of medium-form content generating a lot of social shares:
How to Write a Short Story: 5 Major Steps from Start to Finish
3 Tips to “Show Don't Tell” Emotions and Other Moods
Do you want more traffic from Google for your blog?
Who doesn’t want more organic traffic from Google? One month, many years ago, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. I was ecstatic!
Since then, I optimized the post to better fit my target audience and it still generates thousands of new visits per month.
Search Engine Optimization (SEO) is complicated, and a much larger subject matter than we can cover here (and typically involve a keyword tool like Ahrefs for SEO analysis).
However, for our purposes, what is the optimal blog post length for getting search traffic from Google and other search engines?
Content length tip: Want more traffic from Google? Write longer, heavily researched posts 2,450+ words long.
Search engines love long-form, authoritative, in-depth guides, especially when they’re focused on solving a pressing problem for readers. Longer posts might not get a lot of comments, and they might even be shared slightly less than average on social media, but if you can wait until Google takes notice, you might just get lucky and see a huge bump in organic search traffic.
Here are a few examples of long-form blog posts generating high amounts of search traffic:
Point of View Guide
How to Write a Novel Without Fail: 20-Step Guide
How to Write a Book: The Complete Guide
Key Takeaways: How Long Do You Want Your Blog Article to Be?
To sum up, here’s a list of common blog posts lengths to help you find your own ideal length:
Micro content: 75-300 words. Super-short posts are best for generating discussion. They rarely get many shares on social media, and they’re horrible for SEO, but if you want a lot of comments, write short posts!
Short Form content: 300-600 words. This is the standard blogging length, recommended by many “expert” bloggers. Shorter blog posts are a good middle-ground for social shares and comments, but are too short to gain much authority or search traffic.
News Article length content: 750 words. This is the standard length for professional journalism, especially newspapers. I find that it’s pretty good for getting links from other bloggers and shares on social media.
Mid-form content: 1000-1500 words. You’ll get fewer comments at this length but a lot more shares on social media, especially if you’ve followed the advice above and written a piece of content that actually solves someone’s problem. That being said, I’ve written posts this long and gotten 100+ comments, so it really depends on the topic and your audience.
Long-form Content: 2,450 words and longer. The highest ranking articles on Google are most often 2,450 or more average word count. If you want to have a top-ranking posts that can become evergreen on search engines (and thus get thousands of new readers per month, year after year), this is the best length to write. However, make sure you do your keyword analysis to write about a topic that people are actually searching for (I use Ahrefs for this). It would be a shame to write a book-length long-form post on a topic no one ever searches for!
To paraphrase up: longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments.
Best Blogging Platforms for YOUR Content
Even if you write the “perfect” length, if you’re on an amateurish blog platform like Blogger, WordPress.com, or Wix, you’ll still lose visitors and engagement.
One of the best things you can do to feature your content well is host your blog on a professional platform. After blogging professionally for nearly a decade there are two platforms that I’ve found to be the best:
Self-hosted WordPress with Divi theme. WordPress is an amazing blogging tool, is built for strong SEO, and has a huge, vibrant community of developers creating free and paid plugins. Divi is a paid drag-and-drop theme that runs on WordPress and makes it easy to create a beautiful website. We use WordPress with Divi here at the Write Practice. You can see my full review to build your author website with them here, or get started now with WordPress on Bluehost here and then download Divi here.
Squarespace. Squarespace allows you to create beautiful websites fairly easily. It’s slightly more expensive than WordPress through Bluehost and it gives you much less control over the design and function of the site, BUT it’s a little easier to figure out. Get started with Squarespace here.
You can learn more about the best blogging platforms for your content on my full guide, Building an Author Website here.
Write the Length You Want
If the muse moves you, don’t be afraid to write original content that is 2,000 words or more. At the same time, don’t feel bad if you want to write a post that’s just 200 words long from time to time. An average post across the web is going to vary widely by topic and audience.
Keep in mind what audience that post length will likely bring to your blog, and vary your lengths so you can best serve your readers. But most of all, remember to have fun!
What about you? How long are your blog posts usually? Share in the comments.
PRACTICE
Today, try writing a short discussion based blog post, no more than 275 words. Then, after you publish it, why don’t you share the link in the comments section. If you want to workshop it before you post the link, post in our Pro Practice Workshop here and comment on a few other writer's posts as well.
About the author
Related Posts
Joe Bunting
Website
Joe Bunting is an author and the leader of The Write Practice community. He is also the author of the new book Crowdsourcing Paris, a real life adventure story set in France. It was a #1 New Release on Amazon. Follow him on Instagram (@jhbunting).
Want best-seller coaching? Book Joe here.
835
SHARES
About the author
Related Posts
Joe Bunting
Website
Joe Bunting is an author and the leader of The Write Practice community. He is also the author of the new book Crowdsourcing Paris, a real life adventure story set in France. It was a #1 New Release on Amazon. Follow him on Instagram (@jhbunting).
Want best-seller coaching? Book Joe here.
103 Comments
The Feminist Grandma
The Feminist Grandma on August 12, 2014 at 1:11 pm
My posts are between about 800 and 1300, lavishly illustrated. I’ve been blogging three years – never solving readers problems, but writing sometimes humorous essays on unexpected parenthood, books, social issues, aging, and general musings. I used to write weekly, then cut to biweekly, then to monthly (because of the demands of my novel.) I write the blog to have consistent writing practice and the discipline of a deadline.
Reply
Avril
Avril on August 12, 2014 at 11:38 pm
Love your posts Grandma. Will you tell us about your novel?
The Feminist Grandma
The Feminist Grandma on August 13, 2014 at 5:59 am
Thank you Avril! The novel is my fourth (still working on publishing the first three) and has been “in progress” over four years, with a great deal of floundering and altering of who and what it’s about. I’ve finally settled that, and am now grinding out yet another first draft – my least favorite stage. I LOVE revision and do it with confidence, but I hate the void when nothing exists yet.
Adelaide Shaw
Adelaide Shaw on August 13, 2014 at 10:15 am
Hi Grandma,
We grandmas should form our own group. I tried to connect to your blog, but was unable. I, too, have written three novels which are unpublished, but not for lack of trying. Right now I’m concentrading on stories.
The Feminist Grandma
The Feminist Grandma on August 13, 2014 at 11:05 am
Hi Adelaide. I just can’t do stories – only did about a dozen, none very satisfactory, though one was published. My blog is at thefeministgrandma.typepad.com
Adelaide Shaw
Adelaide Shaw on August 13, 2014 at 10:08 pm
Hi Liz,
I just read a few of your posts on your blog. It is colorful with all the pictures. I am not tech savy and have a very plain blog for my writing. I enjoyed your posts, found them entertaining and can relate to some of what you write, especially about aging and forgetting.
Briana
Briana on August 12, 2014 at 4:20 pm
I just published a discussion post about keeping a writer’s notebook. I’d love to see you all contribute!
Reply
Avril
Avril on August 12, 2014 at 10:33 pm
I checked out your discussion. I am so stoked! You are quoting Joan Didion, a writer I have greatly admired for decades (I’m old). I do keep notebooks. Have kept them forever. All of that material is busting out now!
Adelaide Shaw
Adelaide Shaw on August 13, 2014 at 9:49 am
Keeping a notebook is essential for me. I left a reply on your blog.
Sandra D
Sandra D on August 13, 2014 at 11:20 am
I liked this.
Lynette
Lynette on August 13, 2014 at 1:52 am
Hi guys, I keep a popular science blog and would love to know your thoughts on conservation. http://frogological.wordpress.com/2014/08/13/what-is-your-motivation-for-conservation/ Thanks!
Reply
Dawn Atkin
Dawn Atkin on August 13, 2014 at 7:52 am
Hi there
I’ve just started a new blog. I’m tweaking things as I go. I wanted something elegant and minimalist without all the bells and whistles. I am a lover of writing and I’m on a new
mostly travel for work
Lately I've been thinking about
planning a trip to explore new cities in Asia
with good coffee and fast Wi-Fi.
One travel hill I'll die on:
How Long Should Your Blog Post Be? A Writer’s Guide
by Joe Bunting | 103 comments
I was at a meetup with a group of bloggers recently when someone turned to me and asked, “What do you think is the ideal blog post length? How long should my blog posts be?”
laptop with blog post and title
It's an important question, because when it comes to our writing, like all of us you probably want more.
More readers
More comments
More backlinks for SEO
And of course, more traffic (search traffic, social media traffic, organic traffic)
For writers who are trying to build their audience online, it’s essential to learn how to write great blog posts.
However, even if you’ve been blogging for a long time, it’s difficult to figure out what your audience really wants, especially in terms of the perfect blog post length.
If content is king, then what is the perfect length that will help us get more people to read (and share!) our blog content?
My Story: How I Discovered the Ideal Word Count for Blog Posts
If we haven't met, hi! My name is Joe Bunting. I'm a WSJ Best-selling ghostwriter and author of the memoir Crowdsourcing Paris, and I've been writing blog posts for a long time.
Here are a few things you might not know about me:
Blogging transformed my writing career, helping me go from someone who wanted to be a writer and studied writing in college to a professional author read by millions of readers.
I got my start on a Blogspot blog in 2008 (does anyone remember that blogging platform?)
My first paid writing job was writing online music reviews and news pieces for a local magazine
I was a travel writer for a year as I visited 15 countries
I started The Write Practice in 2011 and it eventually helped me become a full-time blogger/teacher for the most amazing writing community in the world!
In that time, I've written many different content types with many different average word counts, and so I can definitively say this: post length matters.
Why does it matter though? And how do you find the perfect length for your posts? In this guide, I'll share all my best content length tips that I've learned writing and teaching writing online over 10+ years.
But first, let's dispel a common myth.
Myth: “When it comes to blog posts, shorter posts are better.”
Many “expert” bloggers perpetuate the myth that “shorter is better,” that blog posts should never be more than 600 words long.
They explain that online readers have short attention spans and don’t want to read long articles.
The only way you can get more blog readers, they say, is to write posts that are short and sweet.
Don’t listen to them.
Honestly, early in my writing career, I subscribed to this myth.
However, as I’ve learned more about what makes people read your blog posts, I realized that more often than not the opposite is true: the longer, the better. In fact, some of my best-read blog posts have been over 2,000 words long.
3 Perfect Lengths for Blog Posts
So then what’s the perfect length?
The quick answer: it depends.
As I’ve experimented with different lengths, from 100 word mini-posts to 2,000+ word encyclopedia entries, I've found that each has different advantages depending on what you want to get out of your blog.
Don’t believe me? Here’s the data.
With that in mind, let me ask you three questions about what you’re trying to accomplish with your blog.
Do you want more comments on your blog?
If you want content that spurs online conversation, shorter is usually better, especially if your post is focused on asking your readers’ questions and generating discussion.
Content length tip: Want more comments on your blog? Try writing short-form, discussion-based content no longer than 275 words long.
Keep in mind, short posts rarely get shared widely on social media sites like Twitter and Facebook. They also have a tough time ranking on search engines and are bad for SEO. If you’re trying to build an audience, I wouldn’t recommend focusing solely on short posts.
However, if you’re trying to create more engagement with your readers, try posting something short.
Here are a few examples of short-form content generating a lot of conversation:
What Are You Struggling With In Your Writing?
You Must Remember Every Scar
Which Famous Classic Writer Are You?
Do you want more social media shares?
When I first started my blog The Write Practice, I was ecstatic if my posts got more than ten social shares. Now, I’m disappointed if our posts don’t get more than 100 social media shares.
I’ve found that how many shares you get on social media is influenced by several things, including your topic, the post's quality, and, of course, the size of your existing audience. What effect does length have on social shares?
Content length tip: Want more shares on social media? Aim for medium length blog posts between 600 to 1500 words. (Share that on Twitter?)
This is the length I usually shoot for. Medium-form is also fairly good for content for SEO and for generating discussion.
Of course, you still have to write high quality content with a great headline and a compelling premise that solves your readers’ problem.
Here are some types of content that are a good fit for this length:
How-to Blog Posts
List Blog Posts
Interview and Profile Blog Posts
In-Depth Guides and Lessons
Personal Narrative Posts
For more on how to write this type of helpful content, check out my guide on the three most effective blog post templates.
Here are a few examples of medium-form content generating a lot of social shares:
How to Write a Short Story: 5 Major Steps from Start to Finish
3 Tips to “Show Don't Tell” Emotions and Other Moods
Do you want more traffic from Google for your blog?
Who doesn’t want more organic traffic from Google? One month, many years ago, I went from getting just a trickle of new visitors from Google to getting over 1,000 new readers per day. I was ecstatic!
Since then, I optimized the post to better fit my target audience and it still generates thousands of new visits per month.
Search Engine Optimization (SEO) is complicated, and a much larger subject matter than we can cover here (and typically involve a keyword tool like Ahrefs for SEO analysis).
However, for our purposes, what is the optimal blog post length for getting search traffic from Google and other search engines?
Content length tip: Want more traffic from Google? Write longer, heavily researched posts 2,450+ words long.
Search engines love long-form, authoritative, in-depth guides, especially when they’re focused on solving a pressing problem for readers. Longer posts might not get a lot of comments, and they might even be shared slightly less than average on social media, but if you can wait until Google takes notice, you might just get lucky and see a huge bump in organic search traffic.
Here are a few examples of long-form blog posts generating high amounts of search traffic:
Point of View Guide
How to Write a Novel Without Fail: 20-Step Guide
How to Write a Book: The Complete Guide
Key Takeaways: How Long Do You Want Your Blog Article to Be?
To sum up, here’s a list of common blog posts lengths to help you find your own ideal length:
Micro content: 75-300 words. Super-short posts are best for generating discussion. They rarely get many shares on social media, and they’re horrible for SEO, but if you want a lot of comments, write short posts!
Short Form content: 300-600 words. This is the standard blogging length, recommended by many “expert” bloggers. Shorter blog posts are a good middle-ground for social shares and comments, but are too short to gain much authority or search traffic.
News Article length content: 750 words. This is the standard length for professional journalism, especially newspapers. I find that it’s pretty good for getting links from other bloggers and shares on social media.
Mid-form content: 1000-1500 words. You’ll get fewer comments at this length but a lot more shares on social media, especially if you’ve followed the advice above and written a piece of content that actually solves someone’s problem. That being said, I’ve written posts this long and gotten 100+ comments, so it really depends on the topic and your audience.
Long-form Content: 2,450 words and longer. The highest ranking articles on Google are most often 2,450 or more average word count. If you want to have a top-ranking posts that can become evergreen on search engines (and thus get thousands of new readers per month, year after year), this is the best length to write. However, make sure you do your keyword analysis to write about a topic that people are actually searching for (I use Ahrefs for this). It would be a shame to write a book-length long-form post on a topic no one ever searches for!
To paraphrase up: longer is usually better for social shares and SEO whereas shorter is usually better for getting more comments.
Best Blogging Platforms for YOUR Content
Even if you write the “perfect” length, if you’re on an amateurish blog platform like Blogger, WordPress.com, or Wix, you’ll still lose visitors and engagement.
One of the best things you can do to feature your content well is host your blog on a professional platform. After blogging professionally for nearly a decade there are two platforms that I’ve found to be the best:
Self-hosted WordPress with Divi theme. WordPress is an amazing blogging tool, is built for strong SEO, and has a huge, vibrant community of developers creating free and paid plugins. Divi is a paid drag-and-drop theme that runs on WordPress and makes it easy to create a beautiful website. We use WordPress with Divi here at the Write Practice. You can see my full review to build your author website with them here, or get started now with WordPress on Bluehost here and then download Divi here.
Squarespace. Squarespace allows you to create beautiful websites fairly easily. It’s slightly more expensive than WordPress through Bluehost and it gives you much less control over the design and function of the site, BUT it’s a little easier to figure out. Get started with Squarespace here.
You can learn more about the best blogging platforms for your content on my full guide, Building an Author Website here.
Write the Length You Want
If the muse moves you, don’t be afraid to write original content that is 2,000 words or more. At the same time, don’t feel bad if you want to write a post that’s just 200 words long from time to time. An average post across the web is going to vary widely by topic and audience.
Keep in mind what audience that post length will likely bring to your blog, and vary your lengths so you can best serve your readers. But most of all, remember to have fun!
What about you? How long are your blog posts usually? Share in the comments.
PRACTICE
Today, try writing a short discussion based blog post, no more than 275 words. Then, after you publish it, why don’t you share the link in the comments section. If you want to workshop it before you post the link, post in our Pro Practice Workshop here and comment on a few other writer's posts as well.
About the author
Related Posts
Joe Bunting
Website
Joe Bunting is an author and the leader of The Write Practice community. He is also the author of the new book Crowdsourcing Paris, a real life adventure story set in France. It was a #1 New Release on Amazon. Follow him on Instagram (@jhbunting).
Want best-seller coaching? Book Joe here.
835
SHARES
About the author
Related Posts
Joe Bunting
Website
Joe Bunting is an author and the leader of The Write Practice community. He is also the author of the new book Crowdsourcing Paris, a real life adventure story set in France. It was a #1 New Release on Amazon. Follow him on Instagram (@jhbunting).
Want best-seller coaching? Book Joe here.
103 Comments
The Feminist Grandma
The Feminist Grandma on August 12, 2014 at 1:11 pm
My posts are between about 800 and 1300, lavishly illustrated. I’ve been blogging three years – never solving readers problems, but writing sometimes humorous essays on unexpected parenthood, books, social issues, aging, and general musings. I used to write weekly, then cut to biweekly, then to monthly (because of the demands of my novel.) I write the blog to have consistent writing practice and the discipline of a deadline.
Reply
Avril
Avril on August 12, 2014 at 11:38 pm
Love your posts Grandma. Will you tell us about your novel?
The Feminist Grandma
The Feminist Grandma on August 13, 2014 at 5:59 am
Thank you Avril! The novel is my fourth (still working on publishing the first three) and has been “in progress” over four years, with a great deal of floundering and altering of who and what it’s about. I’ve finally settled that, and am now grinding out yet another first draft – my least favorite stage. I LOVE revision and do it with confidence, but I hate the void when nothing exists yet.
Adelaide Shaw
Adelaide Shaw on August 13, 2014 at 10:15 am
Hi Grandma,
We grandmas should form our own group. I tried to connect to your blog, but was unable. I, too, have written three novels which are unpublished, but not for lack of trying. Right now I’m concentrading on stories.
The Feminist Grandma
The Feminist Grandma on August 13, 2014 at 11:05 am
Hi Adelaide. I just can’t do stories – only did about a dozen, none very satisfactory, though one was published. My blog is at thefeministgrandma.typepad.com
Adelaide Shaw
Adelaide Shaw on August 13, 2014 at 10:08 pm
Hi Liz,
I just read a few of your posts on your blog. It is colorful with all the pictures. I am not tech savy and have a very plain blog for my writing. I enjoyed your posts, found them entertaining and can relate to some of what you write, especially about aging and forgetting.
Briana
Briana on August 12, 2014 at 4:20 pm
I just published a discussion post about keeping a writer’s notebook. I’d love to see you all contribute!
Reply
Avril
Avril on August 12, 2014 at 10:33 pm
I checked out your discussion. I am so stoked! You are quoting Joan Didion, a writer I have greatly admired for decades (I’m old). I do keep notebooks. Have kept them forever. All of that material is busting out now!
Adelaide Shaw
Adelaide Shaw on August 13, 2014 at 9:49 am
Keeping a notebook is essential for me. I left a reply on your blog.
Sandra D
Sandra D on August 13, 2014 at 11:20 am
I liked this.
Lynette
Lynette on August 13, 2014 at 1:52 am
Hi guys, I keep a popular science blog and would love to know your thoughts on conservation. http://frogological.wordpress.com/2014/08/13/what-is-your-motivation-for-conservation/ Thanks!
Reply
Dawn Atkin
Dawn Atkin on August 13, 2014 at 7:52 am
Hi there
I’ve just started a new blog. I’m tweaking things as I go. I wanted something elegant and minimalist without all the bells and whistles. I am a lover of writing and I’m on a new
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