GM here. We’ve had multiple guests get tricked by GuestReservations thinking they were booking direct. Now their sponsored ad is showing above our own Google ad, which is brutal given our small budget.
Two questions I haven’t really seen answered clearly:
Has anyone actually managed to opt out of GuestReservations entirely? Or at least stop them from running paid search ads on your property name?
On the PMS side, what do these bookings look like for you?
The only one I’ve tracked came through as a Booking.com reservation. I’ve seen others say Hotels.com which would hit us as Expedia. So are they dynamically booking through different OTAs depending on availability? Acting as a fourth party layer?
Feels like they’re arbitraging brand terms and hiding behind OTA inventory.
If anyone has had success pushing back legally, via brand registry, OTA contracts, or Google trademark complaints, I’d love to hear what worked. Trying to figure out if there’s any realistic way to limit the damage.
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